Who We Are.

A team of qualified, passionate, and creative research professionals.

Cambridgeshire Consumer Analytics (C.C.A.) is a leading academic and commercial research firm based in Cambridgeshire, operating from sites across Cambridge and Huntingdon. We specialise in exploring the biochemical, cognitive and environmental factors that shape human decision-making and behaviour. Our multidisciplinary research team draws in applied expertise from psychology, sociology, neuroscience, linguistics, epistemology, computer science, and media marketing.

At C.C.A., we're committed to service excellence, integrity, and ethical research practices. Every team member is carefully selected for their expertise and passion in the behavioural sciences, ensuring our clients of the highest academic research standards. Our success is measured not by revenue but by client retention and growth, reflecting our dedication to delivering exceptional service and enduring value for money.

Working With Us.

C.C.A. clients gain a distinct competitive edge over those relying solely on AI research platforms and virtual-assisted frameworks, which are limited to data collection and algorithms. While AI is invaluable for data management, our research goes beyond automation—human researchers analyse the data. We animate statistical data by layering survey insights with contextual inquiry. By engaging directly with people in real-life environments, we uncover the subtle nuances that shape their thoughts, behaviours, and interactions with your brand, product, or service.
We equip businesses with the insights to ask the right questions, refine their marketing strategies, and enhance communication. At C.C.A., we recognise how a deep, evolving understanding of consumer motivations remains critical for staying ahead in an ever-changing global market.

Here are a few examples showcasing the scope and depth of our research approach.

Public Authorities – We collaborate with enforcement agencies to examine the evolving factors that influence interpersonal and institutional trust. Research delivery outputs are measured by tracking public-initiated first contact rates and documenting sustained voluntary collaboration between citizens and public officials. Ultimately, our shared goal is to support the restoration of institutional reputations on a societal scale.

Private Clubs - C.C.A. was engaged through referrals to assist private member clubs in addressing membership declines. Using surveys and open interviews, we identified a range of key issues affecting membership. Our team developed targeted strategies to reverse membership losses, enhance member retention, and attract new members.

Retail – A retailer engaged us to investigate and develop a customer footfall matrix across three locations, with one site experiencing a sustained revenue downturn over five years. Our approach included recruiting focus groups, structured interviews, and post-purchase customer and employee surveys. Additionally, we conducted an in-depth analysis of how revenue targets and losses were assessed. Based on our findings, sales targets were recalibrated, and a strategic campaign was developed to enhance market penetration by strengthening product utility and brand credibility.

Public Figures – A public figure sought the assistance of C.C.A. to help inform their views and create favourable public policies. First, surveys and semi-structured interviews are conducted with local respondents. The collected data (under ICO guidelines) is processed and analysed. We have redeveloped a PR strategy focusing on the most impactful factors to put our client ahead of competitors. The final results are unpublished, but there is high confidence that our innovative contributions will lead to a successful campaign.

Service Providers – A private clinical service wanted to improve patient retention, assess patient experiences, and benchmark operational efficiency against industry standards. Our analysis focused on enhancing patient experience, increasing retention rates, and optimising operational workflows. We conducted structured surveys and in-depth interviews with both patients and staff, evaluating key factors such as service quality, wait times, staff interactions, and facility conditions. While surveys identified broad concerns, qualitative interviews provided deeper experiential insights into specific factors contributing to patient dissatisfaction and missed appointments. Based on our findings, we introduced innovative methods to make patients accountable for their appointments, targeted improvements to strengthen patient trust, enhanced care quality, and supported sustainable practice growth.

C.C.A. Client Confidentiality Assured.

Our client relationships are based on trust.

C.C.A. prioritises the strict confidentiality of all projects, recognizing the sensitivity of our clients' work. We safeguard information through rigorous security protocols, enforceable non-disclosure agreements (NDAs), and confidential service agreements. Additionally, our comprehensive data breach insurance mandates adherence to stringent compliance standards.

Our data security measures include advanced encryption protocols, including military-grade standards, to ensure the highest level of protection. Access to secured data is tightly controlled, requiring encrypted authentication keys to maintain absolute confidentiality.

Our Strength flows from our integrity which is at the heart of our ethical research approach.

We recognise why embracing the highest ethical standards of research are fundamental to the success of both our company and our clients.

At Cambridgeshire Consumer Analytics (C.C.A.), ethical integrity is the foundation of our work. As a research firm specialising in behavioural sciences, we adhere to the strict ethical guidelines of the British Psychological Society (BPS) and the American Psychological Association (APA), reflecting our deep respect for human values and responsible research.

Our unwavering commitment to ethical excellence is central to our reputation and public trust. To uphold accountability and transparency, we subject our ethical practices to regular audits, ensuring that our research remains rigorous, responsible, and aligned with the highest professional standards.