Privacy Policy
Data Controller
Contact our data controller at : enquiries@ccanalytics.co.uk
Collected Data We Store
Privacy Statement for Customer Contact Form
Here at Cambridgeshire Consumer Analytics, we are committed to maintaining the trust and confidence of our visitors to our websites. Below you will find information about how we treat data that we collect from visitors to our website. To fulfil our obligations and effectively conduct research on your behalf, we collect and store the following information:
1. Contact Information
We collect key details necessary for communication, including:
- Name
- Company name
- Phone number
- Job title and department (if applicable)
2. Information Provided by Clients
We may collect any information that is relevant to carrying out our research objectives. This may include, but is not limited to:
- Documents submitted when requesting a proposal
- Email communications related to the project
- Notes from telephone conversations that are relevant to the research (we do not record phone calls)
- Supporting documents provided during the project, such as prior research or other pertinent materials
3. Records Generated During Research
As part of our research process, we maintain records of documents created, including:
- Reports, summaries, and debrief presentations
- Documents supporting the design and methodology of the research
- Descriptions of analysis procedures used in processing research data
All data is handled securely and in compliance with applicable data protection regulations. If you have any questions or wish to request access, correction, or deletion of your data, please contact us at inbox@ccanalytics.co.uk.
How We Use Your Information
Cambridgeshire Consumer Analytics collects personal data to facilitate effective communication, ensure ethical research practices, and enhance the quality of our services. We use a third-party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website. The data collected in this website is used for the following purposes:
Communication & Customer Support
- To respond to inquiries, requests, or concerns.
- To provide relevant information regarding our research services.
Research Participant Recruitment & Management
- To identify and select qualified participants for research studies.
- To maintain participation records and ensure compliance with study requirements.
- To manage consent forms and ethical approval processes.
Personalisation & Service Improvement
- To tailor our research offerings based on user preferences and interests.
- To analyse customer interactions for service optimisation.
Legal & Ethical Compliance
- To comply with applicable data protection laws, including GDPR, HIPAA, or other relevant regulations.
- To uphold ethical research standards and maintain transparency.
Marketing & Outreach
- To inform individuals about upcoming research projects, reports, or events.
- To send newsletters or updates (with opt-out options available).
Security & Fraud Prevention
- To safeguard against unauthorised access and maintain data integrity.
- To detect and prevent fraudulent activities.
All data collected is processed lawfully, transparently, and securely in accordance with our Privacy Policy and Data Protection Regulations. Individuals have the right to request access, correction, or deletion of their personal data at any time.
Contact us at: enquiries@ccanalytics.co.uk
Participants Research Privacy
Cambridgeshire Consumer Analytics
Your privacy is important to us.
We take great care in protecting your privacy and the information you provide whilst conducting research with us (whether hosted on our website, other websites, at our physical research sites on hosted on our behalf or by any other means, including by telephone or face to face).
We are committed to meeting the requirements of the following laws and codes:
● The EU General Data Protection Regulation (GDPR).
● Data Protection Act 1998 and the new Data Protection Act which will enact GDPR
requirements.
● Market Research Society’s (MRS) Code of Conduct.
● ICC/ESOMAR (European Society for Opinion and Marketing Research) International Code on Market and Social Research.
Cambridgeshire Consumer Analytics conducts consumer and related human cognitive research using quantitative, qualitative and mixed methods scientific methods. We commit, in obtaining your cooperation, not to mislead you about the nature of the research or how the findings will be used.
Your responses will always be treated as confidential unless you consent to being identified.
Why have you been selected to take part?
We will not mislead you about the nature of the research or how the data will be used. If you
are invited to take part in research, it will be because:
1. You have given consent to a third party company that you wish to take part in face to face and/or online
studies.
2. Your profile (held by the third party companies) has identified you as suitable to take
part (for example; being of the right age, gender and geographic region).
If you believe you have been invited to take part in error, then please contact us and we will
forward this information to the company that provided you with the study link.
We never knowingly invite children under the age of 16 to participate in research studies without taking measures to ensure appropriate consent from a responsible adult.
Information We Collect
We will collect your information when you conduct research with us. Information consists of:
1. Unidentifiable personal information that you provide in response to our questions. For example; your age, gender and region.
2. Your responses to questions / tasks that makeup the study. These take vary in nature but never contain personally identifiable information however they often consist of your opinions, and certain performance measures such as how long it takes to respond to a task.
3. The type of device used to take part in the study consisting of operating system name and version, browser type and version and device type and version. We also collect other basic metrics such as screen size and whether the device used had a touch screen.
4. You IP address is used to verify your geographic region. The IP address itself is not retained. We do not do any invisible processing of data from your computer. We will only collect and use personal information in accordance with this policy to the extent deemed reasonably necessary to serve our legitimate business purposes, and we will maintain appropriate safeguards to ensure the security, integrity, accuracy and privacy of the information you have provided.
How we may use this information?
The information we collect is:
1. Combined with the responses/views/opinions of others who participated in the same research and reported back anonymously to the client that commissioned the study.
2. Used on an aggregated basis to better understand the tests that makeup our study. For example; better understand how long a particular test is likely to take.
3. Where you provide open responses to questions these are sometimes selected to be relayed verbatim to the client. These responses are never linked to any personal information.
Sharing the Information You Provide
At Cambridgeshire Consumer Analytics., we do not hold and therefore cannot sell your personal information to third parties. From time to time we may employ other companies and individuals to perform functions on our behalf. They will have access to the anonymised responses needed to perform their functions, but will not use it for other purposes.
Cookies: we do not use cookies in the conduct of our studies. Note however that if you were invited to take part in the study by a third party then you should check that companies policy. Cambridgeshire Consumer Analytics maintains appropriate technical, administrative and physical safeguards to protect information, including, without limitation, personally identifiable information, received or collected by us. Queries If you have any queries concerning this policy, our website or our research, please contact us at: enquiries@ccanalytics.co.uk
If you have queries or concerns regarding how your information has been processed by Cambridgeshire Consumer Analytics you can make a complaint to the Information Commissioner's Office (ICO) via the contact options below: ●
Website: https://ico.org.uk/concerns. Telephone helpline: 0303 123 1113
Cambridgeshire Consumer Analytics Research Privacy Policy last updated 15/06/2024.
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