C.C.A. researchers can help you understand public preferences in the political domain. By uncovering the psychological variables, values, and concerns that drive behaviours. Here’s a high-level overview of how we might approach a specific campaign  request :

Identifying Key Issues & Messaging – We source study participants and respondents and design bespoke data collection methods such as Polls and surveys. We source study participants and respondents to participate in the study to collect data for analysis. We employ behavioural science studies to find out what issues matter most to different voter groups. We then collaborate with our media and marketing team to construct campaign messaging to align with our client's voter priorities.

Framing & Persuasion – Our researchers identify the dominant cognitive biases and shape campaign narratives in a way that resonates emotionally with voters.

Personalisation – We use sentiment analysis to design campaigns and wordsmith personalised ads, speeches, and outreach strategies to specific demographics.

Testing – Our research team tests and employs focus groups to help us refine our client's campaign messages, slogans, and visual branding to see what influences voter perceptions most effectively.

Behavioural Nudges – Nuanced cues and normative social influence-based messaging help to guide individuals toward a preferred choice.

By leveraging our expertise in psychology, sociology, and data science, we can design campaigns to resonate with voter perceptions and strengthen your personal and political branding. We can help you develop a compelling campaign to showcase your strengths and credibility to win voters.